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Artisan Public Relations
Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everythi...
Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everything from the Academy Awards and NASCAR to breast cancer research and public television. It used to be that a nice press kit and a smiling face could usually get you some coverage. Now we see celebrity chefs, podcasts, and concert tour logistics have all become part of the package. Artisan food and beverage has become big business, and at least some of the public relations programs have grown up alongside the industry. But for most producers, the challenges still remain, as they do for all small businesses: you don't have the dollars to compete on a national scale, and your only hope for success in the world of public relations is to be more costs effective, more targeted, and smarter than their competition. From wine producers and brewers to bakers and breakfast bar makers, smart, effective, and focused are the bywords of success. Making sure that's how you approach your public relations effort is what this book is all about.
Dimensions: 153 x 230 mm
Publication Date: 14-08-2017
DUE > 31st Oct 2017
Publisher: Gingko Press
Come back for another helping of mouthwatering design with Designlicious 2, the second volume of visual identities inspired by culinary philosophies. With a foc...
Come back for another helping of mouthwatering design with Designlicious 2, the second volume of visual identities inspired by culinary philosophies. With a focus on food and drink establishments and brands, it explores interior design projects, stationery, menus, and other promotional materials that reflect mission statements or the unique personalities of owners and intended patrons. Its contents include design and identity projects for juice brands and cafes, restaurants and bakeries, and other culinary businesses that see excellent design as a key ingredient for their success. Designlicious 2 is sure to provide an abundance of inspiration for designers looking create delicious solutions for their own design quandaries.
Dimensions: 203 x 254 mm
Publication Date: 29-07-2016
DUE > 30th Sep 2016
To see the big picture, draw it first. Graphic recording is the rapidly growing practice of visualizing the content of a presentation or meeting by drawing it l...
To see the big picture, draw it first. Graphic recording is the rapidly growing practice of visualizing the content of a presentation or meeting by drawing it live with markers and a large sheet of paper. Hand-drawn cartoons and diagrams entertainingly represent key messages, ideas, goals, and results, ensuring high engagement and retention.§This book is the first how-to guide for creating graphic recordings and using them to make meetings and workshops more effective. Expert graphic recorder Anna Lena Schiller reveals the essential tools and techniques with examples and helpful visuals.
Dimensions: 240 x 280 mm
Publication Date: 08-08-2016
DUE > 28th Oct 2016
Handmade Shoes for Men
A man’s shoes are the most important items in his wardrobe. However, a pair of custom-made welted shoes goes beyond mere items of apparel. They are the creati...
A man’s shoes are the most important items in his wardrobe. However, a pair of custom-made welted shoes goes beyond mere items of apparel. They are the creation of a master craftsman, expressing the social standing of the wearer while simultaneously providing the delicate structure of the feet with optimum protection from the stress and strain of everyday life. Custom-made shoes are also a work of art in leather, designed for the distinctive feet and the individual taste of the fashion-conscious gentleman. This book takes an expert look into the workshops of internationally renowned shoemakers. The many detailed photographs in this book reveal the closely-guarded secrets and tricks of the trade that come between the taking of measurements and the completion of the shoe. This book is for those with a sense of both fashion and tradition, for those who love shoes. It is also a worthy introduction, for both the professional and the layman, to the wealth of tradition that is waiting to be discovered in the shoemaker’s workshop.
Dimensions: 216 x 253 mm
Interview You: Who Do You Think You Are?
Publisher: Carpet Bombing Culture
INTERVIEW YOU helps you figure out who you really are by helping you to figure out what you really think. Just like a massive extended interview with a celebrit...
INTERVIEW YOU helps you figure out who you really are by helping you to figure out what you really think. Just like a massive extended interview with a celebrity - except the star is you. Use it alone or use it on your friends and relationships like some crazy question mark shaped Tiger Balm. It’s absolutely stuffed with the finest curated interrogatives custom designed for blowing the mind wide open. These questions will make your life better. Ranging from the profound to the flippant, the sublime to the ridiculous, they come at you, rapid fire, offering moments of instant reflection or dropping like conversation dynamite at the coffee house table. INTERVIEW YOU reinvigorates your ideas about who you are by asking you questions you would never think to ask yourself. INTERVIEW YOU is a fun game to play with others, packed with unexpected moments of revelation provided by you and your friends. INTERVIEW YOU is the instant coffee granules of life changingly good conversation - even if that conversation takes place in your head, in the bath tub. You’ll soon discover that LIFE IS BETTER WHEN YOU ASK MORE QUESTIONS. And YOU are a thousand times more interesting than you ever previously realised. Tune in to the world exclusive . . . INTERVIEW with YOU and discover who YOU really are.
Dimensions: 121 x 178 mm
Publication Date: 20-06-2016
|From D for Dummy to S for Success||
Trump's America : The Complete Loser's Guide
This book is important, and not just because it's about Donald Trump. It is essential reading for anyone who wants to discover the official Trump Brand Origin S...
This book is important, and not just because it's about Donald Trump. It is essential reading for anyone who wants to discover the official Trump Brand Origin Story, to learn his positions on vital issues like the military—“Are These the Biggest Missiles We Have?", science— “If Einstein Was So Smart, Why Wasn't He Rich?" and good government—“ Of the Good People, By the Good People, and For the Good People”. Through hilarious stories, photo mashups, official documents, and future newspaper clippings, readers will experience life under the leadership of President Trump. This is the road map every citizen needs to thrive and survive in a "Trumpocalypse."Remember, it will be Trump’s America, but you have to live in it.
Dimensions: 217 x 217 mm
Publication Date: 18-04-2016
The Monocle Guide to Good Business
The Monocle Guide to Good Business is a book for would-be business leaders, start-ups, and established companies that feel it’s time for some new ideas. It’...
The Monocle Guide to Good Business is a book for would-be business leaders, start-ups, and established companies that feel it’s time for some new ideas. It’s a book made to be used. Write in its margins and turn over the corners of its pages. But don’t expect management speak or miracles for untold riches. This is not a book about staging a revolution. Rather, this is a book about doing things well—from how you run the show to the pens you buy. And even about taking your dog to work. The 300-page book features original photography and illustrations printed on a selection of the highest-quality papers. The Monocle Guide to Good Business is a handbook for those who want to make a company that will last; it’s the ultimate reference for doing a job you love.
Dimensions: 200 x 265 mm
The Shopkeepers: Storefront Businesses and the Future of Retail
In the age of online shopping, opening a store and becoming a shopkeeper seems like a bold move. Yet from Vienna to Vancouver, storefronts are emerging once aga...
In the age of online shopping, opening a store and becoming a shopkeeper seems like a bold move. Yet from Vienna to Vancouver, storefronts are emerging once again as worthy opponents to commercial corporations. Customers embrace individual businesses that share the distinctive knowledge, personalities, vision, and humour of their owners. Whether brand new and based on innovative ideas or passed down for generations and revamped, the stores and their shopkeepers featured in this book stand out for the singular experience they provide to their customers and the personal selection of items they sell. The Shopkeepers: Storefront Businesses and the Future of Retail celebrates the diversity and creativity of brick-and-mortar businesses, telling the stories of the shops and their unique owners.
Dimensions: 240 x 300 mm
Publication Date: 29-12-2015
Branding First Vol. 2
Publisher: Gingko Press
New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation ...
New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation on. Branding First Vol. 2 explores the importance of new branding in a variety of ways, displaying rebrands as well as new identities that feature bold colors, creative formats, and sophisticated styles perfectly matched to the brands they're put to work for. Featured projects include the United States Postal Service, the Girl Scouts, and Bombay Sapphire Gin, as well as as independent restaurants, technology companies, fashion brands, and many more.
Dimensions: 205 x 260 mm
Publication Date: 01-10-2015