Business (62)

From D for Dummy to S for Success

ISBN: 9780992247669

Author: Myles Glew    Publisher: Fraser Books

Bind: paperback


Tags: Business   Biography
$24.95
Green Packaging Solutions

ISBN: 9788416500376

Author: Miquel Abellan    Publisher: Monsa

The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacture...


The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products...


Bind: hardback


Pages: 192


Dimensions: 180 x 230 mm


Publication Date: 21-11-2016


$69.99
The Watch Book: Rolex

ISBN: 9783832769185

Author: Gisbert Brunner    Publisher: TeNeues

Informative text and hundreds of photos are a fitting testament to the world-renowned Rolex brand Respected wristwatch expert and historian Gisbert L. Brunner s...


Informative text and hundreds of photos are a fitting testament to the world-renowned Rolex brand Respected wristwatch expert and historian Gisbert L. Brunner shares his extensive subject knowledge once more A must-have for watch collectors, enthusiasts, and anyone wishing to become one No doubt about it, Rolex is a chronometric legend. The company was founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who focused on innovation. Watch enthusiasts have Wilsdorf to thank for many outstanding models and technical advances, including the first officially-certified wristwatches, the waterproof Oyster housing, the Datejust, and sports watches like the Submariner diver’s watch, which dates back more than fifty years. Although this book gives the company’s incredible tradition its due, it also devotes ample space to the present. Crafted in-house to exacting specifications, Rolex’s breadth of timepieces combine the utmost in sophisticated luxury with advanced precision. All this and much more is yours to enjoy in the third volume of the successful The Watch Book series. GISBERT L. BRUNNER, born in 1947, has been working with wristwatches, pendulum clocks, and other precision timekeeping instruments since 1964. During the quartz watch crisis in the 1970s, he discovered a new love for mechanical timepieces as well. His talent and passion for collecting chronographs led him to publish his first articles on the subject in magazines, including GQ, ZEIT Magazin, and Chronos, in the 1980s. He has since written more than twenty books about every aspect of the field.


Bind: hardback


Pages: 220


Dimensions: 250 x 320 mm


Publication Date: 08-05-2017


$135.00
Impressive Advertising

ISBN: 9788416500413

Author: Miquel Abellan    Publisher: Monsa

A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range o...


A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range of sensations in the viewer. A successful advertising campaign, via its script and presentation, needs to stand out amid hundreds of other received images, and manage to ensure that is more memorable and visible than the rest. To achieve this it must impact on the senses after first capturing our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection or an appeal to the conscience. All sorts of emotional responses may be affected by a well planned publicity campaign, leaving the viewer with a strong sense of the specific and desired message. We have looked at two particular chapters in the book, “Printed Advertising”, which presents a range of work produced for media such as magazines, newspapers, brochures, mailbox leaflets and mailing…, in short all types of advertising on paper, as well as “outdoor Advertising”, in which public spaces are used to display messages to an undetermined audience.


Bind: hardback


Pages: 144


Dimensions: 180 x 230 mm


Publication Date: 20-02-2017


$65.00
Schön!

ISBN: 9783791382340

Author: Prestel    Publisher: Prestel Publishing

Schön! Magazine has been at the forefront of contemporary fashion, beauty and still life photography since its launch in 2009. Its team crosses boundaries to p...


Schön! Magazine has been at the forefront of contemporary fashion, beauty and still life photography since its launch in 2009. Its team crosses boundaries to present outstanding talent, from iconic photographers to the newest and most exciting young creatives, and prides itself in the originality of its content. This is the first curated anthology featuring the best from its pages from over seven years. Included in this superb assemblage are legendary faces from supermodels Iman, Tony Ward, Gigi Hadid, Sean O’Pry, Isabeli Fontana, Rob Evans and Meghan Collision, to the stars Pamela Anderson, Adam Lambert, Iggy Azalea, Maddie Ziegler, Olga Kurylenko, Karrueche Tran as well as the fashion icons Iris Apfel and the writer and creative director Tony Glenville, who wrote the foreword to this timeless compilation.


Bind: hardback


Pages: 256


Dimensions: 215 x 280 mm


Publication Date: 01-05-2016


Tags: Business   Fashion
$125.00
The Business Insider's Guide to Silicon Valley

ISBN: 9783899556889

Authors: Business Insider, Christoph Keese    Publisher: Gestalten

Location, conglomerate, network: Silicon Valley is where futures are made and start-ups flourish. A Carefully curated guide to the most interesting start-ups on...


Location, conglomerate, network: Silicon Valley is where futures are made and start-ups flourish. A Carefully curated guide to the most interesting start-ups on the Silicon Valley scene created in collaboration with Business Insider, The Business Insider's Guide to Silicon Valley Invites readers to engage with over 1,000 handpicked examples. The profiles serve to cut through the fog and extract essential knowledge that is beneficial for potential partners, employees and collaborators. All are invited to celebrate the buzz of Silicon Valley: from its humble beginnings to its identity today as an unapologetically innovative hub of commerce and creativity.


Bind: hardback


Pages: 480


Dimensions: 210 x 260 mm


Publication Date: 01-08-2017


Tags: Coming Soon   Business
$135.00
Logo Decode

ISBN: 9788416504169

Author: Wang Shaoqiang    Publisher: Prestel Publishing

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting t...


Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 28-06-2016


$110.00
101 Essential Rock Records

ISBN: 9781584236405

Author: Jeff Gold    Publisher: Gingko Press

A passionate tribute to vinyl, spotlighting rock’s most influential records — from The Beatles’ 1963 debut Please Please Me, through the Sex Pistols’ Ne...


A passionate tribute to vinyl, spotlighting rock’s most influential records — from The Beatles’ 1963 debut Please Please Me, through the Sex Pistols’ Never Mind the Bollocks (1977) — 101 Essential Rock Records celebrates the “Golden Age.” A thoughtful essay on each album accompanies the original vinyl cover artwork, with rare variations from around the world. Also included are provocative interviews with musicians discussing the albums and artists who changed their lives. David Bowie speaks eloquently about the Velvet Underground’s influence, noting his band, Buzz, performed “I’m Waiting For The Man” at their last gig, and that “it was the first time a Velvet song had been covered by anyone, anywhere in the world. Lucky me.” Susanne Vega, Peter Buck (REM), Johnny Marr (The Smiths), Nels Cline (Wilco), Devendra Banhart, Robyn Hitchcock and more contribute original texts. Pictorial explorations of Jimi Hendrix’s personal record collection, and a survey of censored album covers from throughout the rock era are also featured. The sales of vinyl LPs have been growing rapidly while other physical mediums continue to wither, a trend driven in no small part by classic re-issues and the advent of record store day in 2008. 101 Essential is the perfect accompaniment and guide to digging in the bins for that quintessential vinyl experience.


Bind: paperback


Pages: 260


Dimensions: 250 x 300 x 30 mm


$69.99
The Business of Portfolio Management

ISBN: 9781628253726

Author: Iain Fraser    Publisher: The Project Management Institute

Today there is a gap between organizational strategy and day-to-day management activities. To capitalize on new opportunities, or "getting ahead" rather than ju...


Today there is a gap between organizational strategy and day-to-day management activities. To capitalize on new opportunities, or "getting ahead" rather than just "staying in business," most workplaces need a radical transformation. This transformation can begin with how organizations devise and manage their portfolios. Long underutilized as a mechanism to provide value, portfolio management is now being recognized as an effective approach to bridging these critical business elements. The Business of Portfolio Management offers keys to adopting a new approach to portfolio management that boosts organizational value. A veteran in the field, author Iain Fraser proposes a solution that lies in using the value management framework to link organizational strategy to portfolio content and to delivery mechanisms. In this expansive guide, case study examples illuminate in-depth discussions explaining the value management framework, implementation and delivery techniques, portfolio leadership qualities, key roles and professional development, and change management. Also included is an overview of organizational maturity models to evaluate project, program, and portfolio performance as well as tools and techniques to implement, execute, and measure their benefits and value contribution. To capture success, every organization should ultimately thrive in a culture that embraces its purpose, people, and performance (or the "3Ps to success"), so that aligned activity and empowered people can achieve the confidence to deploy true portfolio management, which is how The Business of Portfolio Management does business that adds value to any organization.


Bind: hardback


Pages: 158


Dimensions: 153 x 230 mm


Publication Date: 17-07-2017


Tags: June 2017   Business
$95.00
A Book of Things - Jasper Morrison

ISBN: 9783037784631

Author: Jasper Morrison    Publisher: Lars Muller Publishers

Jasper Morrison has the ability to bestow things with a distinctive style. His signature style is evident in many of the everyday objects that surround us. His ...


Jasper Morrison has the ability to bestow things with a distinctive style. His signature style is evident in many of the everyday objects that surround us. His repertoire of essential designs is characterised by simplicity yet complexity, as well as a sense of poetry and humour. Morrison works on a global scale and is one of the most influential product designers in the world today. A Book of Things is a collection of products and projects across the broad spectrum of his activities and demonstrates the continuity of his interests and methods, which he describes in succinct texts. Following on from Everything but the Walls (2002), A Book of Things is a continuation of Morrison’s intense examination of the world of things that accompany our lives and shape our environment.


Bind: hardback


Pages: 312


Dimensions: 203 x 275 x 24 mm


Publication Date: 30-12-2015


$135.00
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