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Designing Brands
ISBN: 9783967041224
Publisher: Gestalten
Explains how to design an elegant and holistic visual identity for a contemporary brand. Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.
Bind: hardback
Pages: 240
Dimensions: 210 x 260 mm
Publication Date: 27-10-2023
Availability Date: 31-01-2024