This thoroughly-illustrated volume covers all elements of the fashion business beyond clothing, from the commercial to psychological and sociological aspects of the industry. Beyond Fashion provides a behind-the-scenes peek into the world of fashion, a universe that is as fascinating and creative as it is inextricably linked to commercial, psychological and social canons. Branding, marketing, retailing, merchandising and business identity, style, the eternal pursuit of beauty, and the search for personal expression are the fundamental aspects of an industry which has evolved to become one of the most sophisticated, influential and dynamic sectors in the world. The implications are not just economic: what we wear conveys who we are. Clothes and accessories are the bearers of complex psychological and social meanings, they are aesthetic products, means of self-definition and objects of desire. Complementary to the evolution of fashion itself, hand-in-hand with changes in taste throughout history, the practice of shopping has undergone epic transformations, becoming a daily activity, an integral part of everyday life. So, which elements are involved in the creation of this 'desire'? What are the ingredients of fashion alchemy? This book reveals these and many more secrets of the fashion business.

Bind: paperback

Pages: 224

Dimensions: 170 x 240 mm

Publication Date: 30-05-2022

This book on patternmaking for menswear provides first class guidance on illustration, making it a handy tool for designers, students and advanced hobbyists. In this volume on men's clothing, part of our series on fashion patternmaking techniques by renowned author and designer Antonio Donnanno, readers will acquire the technical and stylistic knowledge they need to ensure their sartorial creations are technically flawless and stay fresh and new. After an introduction to the essential patternmaking tools, basic fabric notions, anatomy and measurement of the male body, industrial sizes and tailoring terms, the author describes in detail and step by step the making of patterns, covering a wealth of types of men's garments for all lifestyles and circumstances: from shirts to jackets, waistcoats, trousers, knitwear and underwear. All is presented with clear and easy-to-follow instructions and illustrations which indicate the author's long experience both as a teacher and as a consultant to international firms and pattern publishers. A special feature that makes this volume unique is the inclusion of an attached pattern sheet showing a base pattern for shirts, jackets and trousers in five sizes. Aimed at professional tailors, teachers and students, sewing lovers and industrial sample makers, this new volume in the Donnanno Fashion Patternmaking series is a useful and practical tool for meeting contemporary menswear tailoring challenges and needs.

Bind: paperback

Pages: 288

Dimensions: 220 x 290 mm

Publication Date: 30-09-2023

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

Bind: hardback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 14-03-2018

This updated and extended edition of our best-selling book on sustainable jewelry includes new case studies and revised, up-to-date texts and brand profiles. Sustainable Jewellery contains all there is to know in order to start down the path towards sustainability in the jewellery business, from the traceability of gems and metals to responsible production, the impact of the purification, smelting and polishing processes, and the greenest ways to work with certified raw materials. In the jewellery industry and beyond, consumers are demanding products that are ethical, hand-crafted, personal, and created with respect for the environment. This implies a sustainability strategy that takes into account the entire supply and sales chain, from the extraction of metals to the materials used as packaging. Updated texts and chapters include the latest developments in sustainable jewellery, with new case studies and fresh interviews with international designers and firms who are already creating ethical, responsible jewellery. With an introduction written by jeweller and activist Greg Valerio, this book is a unique and essential guide for all designers who want to ensure their products are ethical, sustainable and respectful of the environment.

Bind: paperback

Pages: 176

Dimensions: 180 x 240 mm

Publication Date: 30-05-2022

n this book, renowned illustrator Victor Escandell offers a step-by-step explanation of a wide range of techniques and their variations, so that, through experimentation, apparently simple black and white drawings or paintings gain added depth and expressiveness. Now in paperback, this visually detailed book by renowned illustrator Victor Escandell is devoted exclusively to the infinite creative possibilities of drawing and painting in black and white. Traditional and modern materials, techniques and applications (Indian ink, pencil, pen, bamboo, water-soluble graphite, colored pencils, gouache, different types of felt-tip pens for various supports, grattage, etc.) are described clearly so that beginners and advanced artists alike can experiment with what they have learned and explore their creativity. Each chapter covers a specific technique and contains useful information such as the methods and materials used, illustrated examples and interesting anecdotes about the origin of each technique, tricks of the trade, many variations and references to other classic and contemporary authors. Each technique is demonstrated in additional detail by a short film the reader can access via QR code. Photographs display the final result and images of the process make sure readers don't get lost along the way. Different black-and-white mixed techniques are also presented in a dedicated chapter, while the last chapter examines applications beyond paper (textiles, glass, vinyl, murals). In Escandell's resourceful hands, the described tools take on new meaning while everyday products such as salt, bleach and even a hair dryer become essential companions on engaging artistic adventures.

Bind: paperback

Pages: 128

Dimensions: 190 x 255 mm

Publication Date: 30-04-2022

Display Art features examples of ground-breaking visual merchandising and window displays in some of the world's most glamorous shops of brands like Cartier, Clarks, Dior, Hermes, Karl Lagerfield, Lacoste, Mulberry, Nike, Sotherby's and UNIQLO, straight from the creative minds of art directors, graphic designers and window display designers. Visual merchandising can inspire consumers to interact with products, set a brand apart from its competitors, foster brand preference, and encourage purchases. This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's most glamorous fashion emporia, such as Hermes, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. All these displays are characterized by alluring artwork that appeals to the senses and instincts of consumers and passers-by. An impressive selection that showcases extremely sophisticated projects but also simple, minimal and highly creative window displays, this book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals. Brands included: Adidas, Aishti, Alko, Booma Group, Cartier, Chloe, Coach, COS, Debenhams, Diesel, Dolce & Gabbana, Fendi, Fortnum & Mason, Hackett, Harmay, Hermes, UNIQLO, Issey Miyake, John Lewis, Joseph Fashion, Karen Miller, Karl Lagerfeld, Kiko Milano, Lacoste, LaGalleria, Le Bon Marche, Liberty, Mulberry, Nordiska, Oasis, Printemps, Q25, RIBA, Seibu Shibuya, Selfridges, Tate Modern, Topshop.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 30-05-2022

This book presents 1,000 unpublished and original lingerie and beachwear designs by Dorina Croci with the collaboration of Elisabetta Drudi, author of best-selling international books, such as 4,000 Fashion Details (Promopress). Its content is intended to inspire fashion designers working in this field, showing details, colors and materials suitable for creating collections.

Bind: paperback

Pages: 200

Dimensions: 177 x 279 mm

Publication Date: 27-09-2019

This book meant for exhibition designers, graphic designers, curators and event organizers, collects over sixty of the world's most creative exhibition designs including fascinating space design solutions and sophisticated graphic design ideas. The examples range from extraordinarily large events such as a World's Fair exposition to small one-artist solo shows.

Bind: hardback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 29-08-2016

After the great success of the previous title, Unpack Me!, this volume, now in paperback for the first time, focus on international packaging design reminding the reader that the presentation and look of a product can instantly upgrade its image and make the difference between a sales hit and a flop. This publication presents a rich selection of innovative, funny and creative packaging designs through showcasing a wide variety of the best, beautifully crafted projects by the most advanced, international packaging design studios.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 04-11-2021

This book is a collection of contemporary artists and illustrators who have established their own style and found their voice. Some of them have successfully adapted their work to more commercial uses, while others are seeking to break into the art market. By showcasing this impressive range of illustrators, Illustration Unzipped reveals the most compelling styles and techniques of today. Among the many talents included in this book are Luke Ramsay, Ville Savimaa, Julia Pott, Matthew Hodson, Akinori Oishi Malin and Rosenqvist. Their work serves as inspiration: delve in and find your own true personal voice. This book will appeal to aspiring and professional illustrators alike, as well as anyone else interested in this multifaceted creative medium. Illustrators included: Rose Blake, Oscar Bolton Green, Celyn Brazier, Soo Choi, Maria Corte, Das Kopf / Laura Parette, Dmytro Didora, Sue Doeksen, Tom Edwards, Leonardo Flores, Golden Cosmos / Doris Freigofas, Daniel Dolz, Christina Gransow, Tom Haugomat, Lea Heinrich, Matthew Hodson, Merijn Hos, Takashi, Iwasaki, Carl Johanson, Viktor Khomenko, Raymond Lemstra, Bjorn Rune Lie, Kihyun Lim, Alexey Luka, Benjamin Marra, Max-o-Matic, Toby Neilan, Never Even Even / Katherine Guillen, Eleanor Davis, Akinori Oishi, Ted Parker, Ken Postics, Julia Pott, Luke Ramsey, Malin Rosenqvist, Sac Magique, Ville Savimaa, Karolin Schnoor, Katie Scott, Nicholas Stevenson, Antti Uotila, Tyra von Zweigbergk, Holly Wales, Andrea Wan, Kimiaki Yaegashi, Yoko Nono, Yeji Yun.

Pages: 192

Dimensions: 178 x 215 mm

Publication Date: 04-11-2021