How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

Bind: paperback

Pages: 288

Dimensions: 139 x 228 mm

Publication Date: 20-09-2019

In recent years, risography has captured the attention of printers and artists, especially in independent and selfpublishing circles, given the technical and visual qualities it offers. Vivid spot colors, warm finishes and occasional imperfections in uniformity and register are some of these attractive features. The book begins by giving readers a brief history of the Risograph while outlining the basic principles of the printing process, teaching them artistic printing techniques that will allow them to print with brighter, more expressive colors. With profiles of notable printers, examples of printed products and works from contributing print shops and information about design studios and artists from around the world, the book will broaden readers' printing horizons and illustrate the extensive variety of possibilities offered by this relatively easy-to-use and fascinating technique.

Bind: paperback

Pages: 328

Dimensions: 150 x 210 mm

Publication Date: 01-04-2023

Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art.

Bind: paperback

Pages: 300

Dimensions: 15 x 21 mm

Publication Date: 02-05-2023

A detailed and abundantly-illustrated reference that focuses on the innovative curved score folding for sheet metal techniques to create beautiful, dynamic three-dimensional forms, much like metal origami, in jewellery and metalsmithing. Anastasia Young and Paul Wells, both renowned London-based jewelers, authors and lecturers, have created a practical visual handbook on curved scoring and folding techniques applied to jewellery and metalsmithing for small objects. The book's clear, hands-on approach, with explanatory photographs for each step, makes it an invaluable resource for established jewellers wishing to learn more about new techniques, jewellery students, home crafters and advanced amateurs. Readers will discover a variety of ways to score and fold metal and give it different finishes, shaping flat sheets into to visually stunningly organic forms, including guides on the tools needed for each method. A final section contains useful resources, from a detailed analysis of score depth based on the gauge of the wire used (through diagrams to aid design and planning) to information about where to source materials and facts about metalworking and jewellery in general.

Bind: hardback

Pages: 176

Dimensions: 218 x 260 mm

Publication Date: 01-07-2022

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Bind: paperback

Pages: 260

Dimensions: 148 x 210 mm

Publication Date: 28-11-2022

How do we learn to speak the language of colours? How do we move with ease and confidence through a maze of infinite possibilities? How do we create a colourful, harmonious and beautiful home? In answering these questions, this book provides technical tools, simple rules and practical advice about how we can use colour decoratively and effectively in our own homes, bearing in mind the different variables to be taken into account, which are presented in an easy-to-read and understandable way. It explores the many facets of colour theory and the secret lives of colours, taking the reader on a kaleidoscopic journey through the amazing world of colours, their origins and their idiosyncrasies. We learn why colour grabs our attention and fascinates us to the point of seduction. We are shown how colour influences the way we perceive spaces, how to handle colour combinations, how to balance colour and light, and the relationship between people and colours throughout history. Ultimately this penetrating book on the interaction of colours and the human experience of them makes clear how adding colour to the environments in which we live can be a momentous gesture of consciousness and freedom, an act of love towards ourselves and the people we care about.

Bind: paperback

Pages: 192

Dimensions: 15 x 21 mm

Publication Date: 31-07-2023

Featuring countless contemporary layout examples and practical information, this book provides readers with a solid technical foundation for successful editorial design. Now in paperback, this volume offers a comprehensive technical explanation of basic layout principles, a comprehensive field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. The book presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters. Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 01-07-2022

This book is an excellent tool for learning to sketch on location. Through the "no drawing first" technique, readers will learn to use only watercolour and a brush to draw in notebooks, make quick urban sketches, keep visual journals and create compelling outdoor urban work. Designed like a workshop on the go, with more than fifty progressive exercises, this book invites you to experiment with watercolour by translating space and movement through shapes and color into masses and values rather than contours and strict rules of perspective. The author, a theatrical scenic painter, urban sketcher and urban sketching teacher, shows you how to represent the world around us. She encourages the reader to observe the place, to understand it, to learn how to choose the subject when capturing the place's soul, preserving the sense of the fleetingness of the instant described. The themes include vegetation, buildings, forms of people in movement and stop-motion.

Bind: paperback

Pages: 160

Dimensions: 210 x 240 mm

Publication Date: 28-11-2022

This book contains different types of products and industrial designs for the household and personal use, introducing projects from all over the world, including innovative furniture, lighting and accessories ranging from baskets to bookshelves, carpets, vases, stationary, and many more. Each featured object includes product descriptions, photographs and designers' sketches showing the design processes, as well as the materials used, a brief explanation of how the product was made, and an observation about specific creative design features that make the product unique. Through a wide range of stylistically and aesthetically bold designs, the book emphasizes the essential interaction between humans and objects. In the pages of this book, the reader will encounter many daring examples of product design and products that interact with users in a multitude of ways, with the power to inspire new thoughts and ideas.

Bind: hardback

Pages: 270

Dimensions: 16.5 x 22.5 mm

Publication Date: 02-05-2023

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold color schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on color scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

Bind: hardback

Pages: 270

Dimensions: 16.5 x 22.5 mm

Publication Date: 06-06-2023