Wang Shaoqiang (35)

Optical Illusions

ISBN: 9788416504503

Author: Wang Shaoqiang    Publisher: Promo Press

In Optical Illusions, lines and graphics are turned into communication weapons. This showcase of the most intriguing and eye-deceiving graphic designs includes ...


In Optical Illusions, lines and graphics are turned into communication weapons. This showcase of the most intriguing and eye-deceiving graphic designs includes waves and mazes formed by simple lines, overlapping images, 3D effects, and anamorphic spatial experiences. The techniques featured trick your eyes and reveal how basic elements can have an impressive visual impact. Designers will be amazed by the examples in this book and in turn gain inspiration for amazing their clients.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 28-10-2016


$110.00
Page Design

ISBN: 9788416851997

Author: Wang Shaoqiang    Publisher: Promo Press

In today’s highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic ...


In today’s highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic design sector, technology is taking giant steps forward, providing designers with increasingly sophisticated tools for producing high-impact designs. In this context, print publications are becoming exclusive objects, and this means that they need designs, textures and finishes that make them especially desirable. In the future, the publications that stand the test of time will be those which we wish to preserve because they feature the beauty of handmade objects. Page Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. The projects featured are a statement of aesthetic and conceptual principles that take on a special power going beyond the purely visual when placed in readers’ hands. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message. It is a perfect reference work for designers that will rekindle readers’ love of books as objects with an enduring value.


Bind: hardback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 28-02-2019


$125.00
Playful Graphics

ISBN: 9788417412203

Author: Wang Shaoqiang    Publisher: Promo Press

Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digita...


Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digital interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.


Bind: paperback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 21-06-2019


$89.99
Dinner Time

ISBN: 9788417084110

Author: Wang Shaoqiang    Publisher: Flamant

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from...


In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold colour schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 05-10-2019


$120.00
Optical Illusions in Graphic Design

ISBN: 9788417412296

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reali...


What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excellent designers are also working on how to trick your eyes with graphic illusion! It's unbelievable to see how simple elements create extraordinary effects that attract your attention, make you doubt, and fall for their ''tricks.'' Be prepared, and welcome to the ''dizzyland!''


Bind: paperback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 07-10-2019


$75.00
Indie Type

ISBN: 9788417084127

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

This book includes a series of typefaces selected for their innovative, aesthetic, or adaptable approach, including a representation of their use in different i...


This book includes a series of typefaces selected for their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews with 5 representative typeface designers who provide an account of the creative process behind designing a typeface; how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in font design and want to create something new.


Bind: hardback


Pages: 240


Dimensions: 210 x 260 mm


Publication Date: 07-10-2019


$120.00
Color Code : Graphic Design Branding and Identity

ISBN: 9788417412302

Author: Wang Shaoqiang    Publisher: Promo Press

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to...


Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.


Bind: paperback


Pages: 240


Dimensions: 21 x 285 mm


Publication Date: 22-11-2019


$89.99
Urban Interventions

ISBN: 9788417084141

Author: Wang Shaoqiang    Publisher: Flamant

Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use...


Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use of public spaces. Urban Interventions presents a rigorous selection of projects that have transformed streets, parks and derelict areas of cities all over the world into extraordinary public spaces, seeking people's involvement through a wide variety of interactive and collaborative activities. Fully illustrated in colour, the book includes installations, events and art works and offers a global and comprehensive vision of 21st century cities, as they become meeting places full of creative possibilities.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 13-03-2020


$120.00
Typography For Screen

ISBN: 9788417084134

Author: Wang Shaoqiang    Publisher: Flamant

Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, ...


Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 13-03-2020


$120.00
Optimum Type

ISBN: 9788417656249

Author: Wang Shaoqiang    Publisher: Promo Press

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recogn...


When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 30-04-2020


$120.00
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