Wang Shaoqiang (23)

Optical Illusions

ISBN: 9788416504503

Author: Wang Shaoqiang    Publisher: Promo Press

In Optical Illusions, lines and graphics are turned into communication weapons. This showcase of the most intriguing and eye-deceiving graphic designs includes ...


In Optical Illusions, lines and graphics are turned into communication weapons. This showcase of the most intriguing and eye-deceiving graphic designs includes waves and mazes formed by simple lines, overlapping images, 3D effects, and anamorphic spatial experiences. The techniques featured trick your eyes and reveal how basic elements can have an impressive visual impact. Designers will be amazed by the examples in this book and in turn gain inspiration for amazing their clients.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 28-10-2016


$110.00
Motion Graphics : 100 Design Projects You Can't Miss

ISBN: 9788416851294

Author: Wang Shaoqiang    Publisher: Promo Press

Combining artistic expression and design principles with dynamic storytelling, motion graphics—a digital technique that combines the language of traditional g...


Combining artistic expression and design principles with dynamic storytelling, motion graphics—a digital technique that combines the language of traditional graphic design with the creative visual language of film and animation—evoke strong emotions and create a connection between the message and the viewer. Motion Graphics: 100 Design Projects You Can’t Miss brings together outstanding projects by renowned studios from across the globe, including Huge Designs, Imaginary Forces,TROUBLEMAKERS, and Panoply. The striking works presented here are divided into four categories: commercial, cultural, experimental, and title sequences. Motion graphics isn’t a new field, but with innovative technologies, refreshing concepts, and a wide potential for its application, its importance to visual communication is clearly on the rise.


Bind: hardback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 20-10-2017


$125.00
Playful Data

ISBN: 9788416851348

Author: Wang Shaoqiang    Publisher: Promo Press

Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrat...


Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers’ imagination and experimentation. It’s time to learn to play with data!


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 20-02-2018


$125.00
Ingenious

ISBN: 9788416851324

Author: Wang Shaoqiang    Publisher: Promo Press

One of the most challenging task for a product designer is certainly to combine form and function in an effective way. Creativity, thus, is an important asset f...


One of the most challenging task for a product designer is certainly to combine form and function in an effective way. Creativity, thus, is an important asset for them, if they want to find the right balance. This book features different examples from all over the world of how inventiveness results in outstanding and original products, in the form of furniture, decorative objects, lamps and toys. The volume includes product descriptions, photographs, and designers’ sketches which show the design processes. A must-have for both students and professionals of product and interior design.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 01-02-2018


$125.00
Fiesta

ISBN: 9788416851362

Author: Wang Shaoqiang    Publisher: Promo Press

Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the...


Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the success of a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.


Bind: hardback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 26-04-2018


$125.00
DUE > 30th Jun 2018
Responsive Logos

ISBN: 9788416851904

Author: Wang Shaoqiang    Publisher: Promo Press

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos ...


Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 03-09-2018


$120.00
Portfolio Design & Self-Promotion

ISBN: 9788416851799

Author: Wang Shaoqiang    Publisher: Promo Press

Designers and students structure their portfolios following their instincts and according to their own professional development. A portfolio principally contain...


Designers and students structure their portfolios following their instincts and according to their own professional development. A portfolio principally contains print designs, which are used to plan, organise and document the designer’s personal experience, work samples and skills. These selections are collective representations, through which designers seek to highlight their best accomplishments for the purposes of appreciation and promotion. This is precisely the object of this unique book: to present a selection of samples of the best works by young designers from all over the world. Fresh, inventive and full of original and ground-breaking ideas that use new materials and experimental techniques, Portfolio Design aims to offer not only visual delights but also invaluable references and solutions for those who are looking for inspiration in producing an eye-catching portfolio of their own.


Bind: paperback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 22-10-2018


$89.99
New Signage Design

ISBN: 9788416851782

Author: Wang Shaoqiang    Publisher: Promo Press

This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable ...


This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable illustrative function. Public spaces where a large number of people need to find their way such as auditoriums, airports, museums, hotels, shopping centers and offices require a good orientation system to handle and facilitate the circulation of these people, in addition to ensuring easy accessibility. Signage must achieve this objective to ensure the result is effective, intelligible to everyone and aesthetically pleasing at the same time. Matters such as scale, volume, position, colors and materials used to build the signage will be determined by the type of equipment or office while graphic communication elements will reflect and be adapted to the client’s identity. Symbols, fonts, pictograms, arrows, optical effects and other resources are used here in a multitude of surprising, suggestive and varied ways that will not fail to grab readers’ attention, presenting them with an extensive range of ideas in which to find inspiration.


Bind: paperback


Pages: 320


Dimensions: 210 x 280 mm


Publication Date: 29-11-2018


$89.99
DUE > 28th Feb 2019
Page Design

ISBN: 9788416851997

Author: Wang Shaoqiang    Publisher: Promo Press

In today’s highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic ...


In today’s highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic design sector, technology is taking giant steps forward, providing designers with increasingly sophisticated tools for producing high-impact designs. In this context, print publications are becoming exclusive objects, and this means that they need designs, textures and finishes that make them especially desirable. In the future, the publications that stand the test of time will be those which we wish to preserve because they feature the beauty of handmade objects. Page Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. The projects featured are a statement of aesthetic and conceptual principles that take on a special power going beyond the purely visual when placed in readers’ hands. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message. It is a perfect reference work for designers that will rekindle readers’ love of books as objects with an enduring value.


Bind: hardback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 28-02-2019


$125.00
Playful Graphics

ISBN: 9788417412203

Author: Wang Shaoqiang    Publisher: Promo Press

Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digita...


Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digital interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.


Bind: paperback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 21-06-2019


$89.99
DUE > 31st Aug 2019
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