In the information explosion age, where thereis a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on theother, increasing interest by appealing to people's emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how a ?rethinking? of motion graphics is essential in the context of new media toensure that graphic design remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation designers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projects from across the world. Featuring the newest ideas and work of the world's most advanced designers, the book is a valuable source of inspiration and information for professional graphic designers and students.

Bind: hardback

Pages: 240

Dimensions: 190 x 245 mm

Publication Date: 20-06-2024

This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.

Bind: hardback

Pages: 320

Dimensions: 190 x 235 mm

Publication Date: 02-09-2021

Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book you will find many examples of why geometry is still very much relevant in today's graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 02-09-2021

New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers' imagination and experimentation. It's time to learn to play with data!

Bind: paperback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 01-07-2021

Letterpress, a Chinese invention from the 10th century consisting of movable types and later adopted in the western hemisphere about 1440, forever changed the face of communication and the speed in which information could be passed along from person to person. It gave birth to the "press." Today letterpress is in revival and widely used in books, posters, bespoke stationery like invitations, name cards, letterheads and so on. Letterpress designers like Alan Kitching or Jesus Morentin carve out their names in the computer-generated design world with beautifully-composed types. This book introduces the history and the process of letterpress printing and includes a list of classic movable types arranged in style order. The volume also includes letterpress designers, artists, type foundries, institutions, or even museums from all over the world, each with a detailed biography as well as exclusive interviews with the most relevant professionals in this area. It will prove to be a handbook for type designers, letterpress designers, type lovers, design students and ordinary readers who enjoy crafts and prints.

Bind: hardback

Pages: 240

Dimensions: 190 x 250 mm

Publication Date: 02-09-2021

Do you know when the first book was born? Have you ever wondered what are the basic components of a book? And how can we possibly make a book from scratch? Book Design is a publication that answers all these questions. It offers an overview of what a book is, how it is made, and how we can improve it with good design and printing techniques. The first two chapters focus more on historical and theoretical knowledge, while the last two showcase examples of contemporary book designs, including detailed information and interviews with eight graphic designers from all over the world. It is not just a "must-have" book for designers in the field, but a "should-have" for those who want to know more about book design, as well as self-publishers and small presses.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 02-09-2021

At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 07-01-2021

The delightful patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize in the field, and it includes interviews in which a selection of professionals share their design philosophy and work process. It focuses especially on home interiors, textiles, wallpaper, home accessories and fashion. Whether they are vibrant blooms or dazzling triangles, and whether they have a clean Scandinavian air or a delicate Japanese touch, the irresistible designs contained in this collection will offer the reader endless delight and heaps of inspiration for decoration and fashion fans and professionals.

Bind: paperback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 06-05-2020

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 30-04-2020

Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 13-03-2020