Promo Press / Hoaki (17)

Visual Merchandising and Display

ISBN: 9788417656065

Author: Silvia Belli    Publisher: Promo Press / Hoaki

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a disc...


This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.


Bind: paperback


Pages: 240


Dimensions: 208 x 294 mm


Publication Date: 20-01-2020


$89.99
DUE > 31st Mar 2020
The Art of Folding Vol 2

ISBN: 9788417412326

Author: Jean-Charles Trebbi    Publisher: Promo Press / Hoaki

The art of folding is traditionally seen purely in terms of ori- gami and structures in paper, today it is used in many creative fields: design, architecture, i...


The art of folding is traditionally seen purely in terms of ori- gami and structures in paper, today it is used in many creative fields: design, architecture, industry, furniture, clothes, jew- els... These new domains are accompanied by a wide range of media and materials: cardboard, textile, metal, plastic... They all finally give in to the infinite resources of folding. This widely illustrated book, built around portraits and inter- views with creators which present their vision of the art of folding and its applications in their various productions, is an overview of these new and promising formal investigations. In this volume architect and origami expert Jean-Charles Trebbi cooperates with the architecture partners Guillaume Bounoure and Chloe Genevaux, who specialized in experi- mental applications of folding techniques with new materials. The book includes ten folding templates.


Bind: paperback


Pages: 176


Dimensions: 220 x 240 mm


Publication Date: 28-02-2020


$75.00
DUE > 30th Apr 2020
Learn to See Learn to Draw

ISBN: 9788417656096

Author: David Koder    Publisher: Promo Press / Hoaki

Drawing is a universal language, but not everybody feels capable of giving it a go. This is a useful and entertaining book about the pleasure of drawing, by sho...


Drawing is a universal language, but not everybody feels capable of giving it a go. This is a useful and entertaining book about the pleasure of drawing, by showing, with some exercises, that anybody can draw through learning to see first. Based on the renowned method by Betty Edwards and intended either for beginners or those who need a refresher course, this book is an updated and personal account by the author which will make the fear of drawing disappear to anyone willing to try. This is a completely different drawing school for the gifted, the untalented, the stressed and the completely desperate and a useful and entertaining method for learning to draw by learning to see first. By looking at the world, without the interference of feelings and what our brain assumes we are looking at, the hand will pick up the skills and abilities to produce a wide array of drawings. Humorous and enlightening, reading this book will definitely spark anyone's creativity.


Bind: hardback


Pages: 208


Dimensions: 238 x 238 mm


Publication Date: 24-02-2020


$69.99
DUE > 30th Apr 2020
Human Figure Drawing

ISBN: 9788417412340

Author: Daniela Brambilla    Publisher: Promo Press / Hoaki

'Human Figure Drawing' offers a refreshing perspective on this time timeless topic, with clear and helpful explanations and around 500 illustrations in b&w and ...


'Human Figure Drawing' offers a refreshing perspective on this time timeless topic, with clear and helpful explanations and around 500 illustrations in b&w and colour. This book shows us how to learn to draw the human figure and regain our ability to observe a subject. Being able to capture the human body is a basic requirement for any artist and 'Human Figure Drawing' will help the reader conquer the fear of making mistakes and teach them how to draw with the confidence and curiosity of a child. In this new edition, the layout is completely new, the images have been updated and the readability has been improved.


Bind: hardback


Pages: 256


Dimensions: 210 x 297 mm


Publication Date: 28-02-2020


$75.00
DUE > 30th Apr 2020
Food Futures

ISBN: 9788417412319

Author: Gemma Warriner    Publisher: Promo Press / Hoaki

Today, food is art and necessity, tradition and future, hope and concern. The preservation of our planet is closely related to how we, as its inhabitants, learn...


Today, food is art and necessity, tradition and future, hope and concern. The preservation of our planet is closely related to how we, as its inhabitants, learn to reexamine and transform our eating habits. Almost simultaneously, food has become an extraordinarily innovative means for art and creativity. Cooks are artists, scientists, and gurus. For photographers and bloggers, fruits and vegetables are the new supermodels, and product designers have found an unlimited field of experimentation and creation. Food Futures presents a collection of design projects illustrating the possibilities that new technologies open up to designers and the way we perceive food from a design perspective. This book explores current experimentation and innovation in food design from both material and conceptual points of view. The projects selected for this edition have been realised through design, and perform inquiries into our responsibility, our relationship with food and the acts that surround it, and how social and environmental changes will transform the way we experience food in the future.


Bind: paperback


Pages: 264


Dimensions: 210 x 255 mm


Publication Date: 28-02-2020


$65.00
DUE > 30th Apr 2020
Pop Up Workshop For Kids

ISBN: 9788417656225

Author: Antje von Stemm    Publisher: Promo Press / Hoaki

It's hard not to give in to the magic of pop-up books. Everyone, adults and children, we can not stop marveling each time we turn a page and suddenly something ...


It's hard not to give in to the magic of pop-up books. Everyone, adults and children, we can not stop marveling each time we turn a page and suddenly something is built in three dimensions before our eyes. "How difficult it must be to do this," thought most of us. But here is a book that shows that making your own pop ups is not as impossible as it seems. Antje von Stemm teaches us, step by step, with clear explanations, drawings, photographs and funny videos, how to build these three-dimensional works of art on paper. The learned pop-ups can be used in self-published books, birthday cards or celebrations, or any other application that comes to mind to surprise those who least expect it, and start from the most basic to more complicated creations. With easy-to-follow explanations and enjoyable language, this book is perfect for adults who want to teach children how to experiment and play with paper, a bit of glue and scissors. It is also the perfect companion for teachers, educators and parents who can use the ideas featured in this book in their classes or as an activity for a stay at home day.


Bind: paperback


Pages: 144


Dimensions: 235 x 260 mm


Publication Date: 30-04-2020


$49.99
DUE > 30th Jun 2020
Fashion Patternmaking Techniques Haute Couture Vol 2

ISBN: 9788417412388

Author: Antonio Donnanno    Publisher: Promo Press / Hoaki

High fashion unquestionably goes hand-in-hand with sarto- rial and stylistic perfection. A driving force behind the entire fashion and garment industry, it repr...


High fashion unquestionably goes hand-in-hand with sarto- rial and stylistic perfection. A driving force behind the entire fashion and garment industry, it represents the search for new solutions concerning fabrics, style or patterns. In this context, the patternmaker is an essential figure who makes the stylist's ideas a reality. In this richly illustrated new volume from the Fashion Patternmaking series, the prolific author Antonio Donnanno describes the methods and techniques used in high-fashion for making drapes, frills and flounces, collars, necklines and sleeves, and trousers and skirts, in a detailed, understandable and step-by-step way. This publication com- pletes the series in high-fashion patternmaking, which started with volume 1 and which focused on draping techniques and decorations.


Bind: paperback


Pages: 256


Dimensions: 210 x 295 mm


Publication Date: 30-04-2020


$89.99
DUE > 30th Jun 2020
New Bracelets : 400 contemporary jewellery designs

ISBN: 9788417412500

Author: Nicolas Estrada    Publisher: Promo Press / Hoaki

Bracelets are the focus of this latest instalment of Nicolas Estrada's series on contemporary jewellery. This book confirms that auteur jewellery is currently f...


Bracelets are the focus of this latest instalment of Nicolas Estrada's series on contemporary jewellery. This book confirms that auteur jewellery is currently flourishing. This collection of bracelets that come from all over the world and showcase totally different styles will surprise readers with its freshness, diversity (with plenty of materials and approaches, such as classic gold, silver and precious stones, as well as paper, wood, plastic and resins) and colourfulness. This is a comprehensive selection of what is happening in the world of auteur jewellery right now and is part of our ongoing series which constitutes an overview on contemporary jewellery.


Bind: paperback


Pages: 250


Dimensions: 193 x 245 mm


Publication Date: 08-05-2020


$65.00
DUE > 31st Jul 2020
Pattern Euphoria

ISBN: 9788417412722

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

The delightful patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the anima...


The delightful patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize in the field, and it includes interviews in which a selection of professionals share their design philosophy and work process. It focuses especially on home interiors, textiles, wallpaper, home accessories and fashion. Whether they are vibrant blooms or dazzling triangles, and whether they have a clean Scandinavian air or a delicate Japanese touch, the irresistible designs contained in this collection will offer the reader endless delight and heaps of inspiration for decoration and fashion fans and professionals.


Bind: paperback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 06-05-2020


$80.00
DUE > 31st Jul 2020
New Structural Packaging : Gold

ISBN: 9788417412494

Author: Josep Garrofe    Publisher: Promo Press / Hoaki

Great package design has magic qualities. It grabs our attention with its genuine materials, shapes and colours and, even if we are sturdy enough to resist temp...


Great package design has magic qualities. It grabs our attention with its genuine materials, shapes and colours and, even if we are sturdy enough to resist temptation, the brand - and the product - will be imprinted in our memory. Beautiful packaging is the promise of a great delivery and also, in itself, a bonus present. But really beautiful things are also functional. The best packaging design will be always connected with the product, conveying the character of what it contains. Conceived by the creative minds behind the renowned studio Garrofe in Barcelona, the more than 140 designs displayed in Structural Packaging GOLD reveal the incredible possibilities that this particular discipline may offer.


Pages: 408


Dimensions: 180 x 200 mm


Publication Date: 08-05-2020


$95.00
DUE > 31st Jul 2020
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