Promo Press / Hoaki (5)

Optical Illusions in Graphic Design

ISBN: 9788417412296

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reali...


What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excellent designers are also working on how to trick your eyes with graphic illusion! It's unbelievable to see how simple elements create extraordinary effects that attract your attention, make you doubt, and fall for their ''tricks.'' Be prepared, and welcome to the ''dizzyland!''


Bind: paperback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 07-10-2019


$75.00
DUE > 13th Dec 2019
Indie Type

ISBN: 9788417084127

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

This book includes a series of typefaces selected for their innovative, aesthetic, or adaptable approach, including a representation of their use in different i...


This book includes a series of typefaces selected for their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews with 5 representative typeface designers who provide an account of the creative process behind designing a typeface; how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in font design and want to create something new.


Bind: hardback


Pages: 240


Dimensions: 210 x 260 mm


Publication Date: 07-10-2019


$120.00
DUE > 13th Dec 2019
Creative Drawing

ISBN: 9788417656119

Author: Albrecht Rissler    Publisher: Promo Press / Hoaki

Intended for creative professionals, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Thro...


Intended for creative professionals, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Through the work of contemporary artists, amateurs and even children, the author gives the basic concepts of this art form: colour, line and style. With his characteristical sense of humour, clarity and direct style, his lessons and tips will engage the reader.


Bind: hardback


Pages: 480


Dimensions: 187 x 100 mm


Publication Date: 05-09-2019


$45.00
DUE > 30th Nov 2019
What Images Really Tell Us

ISBN: 9788417656041

Author: Massimo Mariani    Publisher: Promo Press / Hoaki

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a comple...


How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.


Bind: paperback


Pages: 288


Dimensions: 139 x 228 mm


Publication Date: 20-09-2019


$75.00
DUE > 29th Nov 2019
Lingerie & Beachwear : 1000 Fashion Designs

ISBN: 9788417412524

Author: Dorina Croci    Publisher: Promo Press / Hoaki

This book presents 1,000 unpublished and original lingerie and beachwear designs by Dorina Croci with the collaboration of Elisabetta Drudi, author of best-sell...


This book presents 1,000 unpublished and original lingerie and beachwear designs by Dorina Croci with the collaboration of Elisabetta Drudi, author of best-selling international books, such as 4,000 Fashion Details (Promopress). Its content is intended to inspire fashion designers working in this field, showing details, colors and materials suitable for creating collections.


Bind: paperback


Pages: 200


Dimensions: 177 x 279 mm


Publication Date: 27-09-2019


$75.00
DUE > 29th Nov 2019
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