Just one single element of a companys brand identity, a logo is rarely changed when established. For this reason good design must balance current trends with classic appeal all the while reflecting the values of the client for whom its expression becomes synonymous. Branding Element Logos illuminates the art of logo creation in the hands of skilled designers who rarely get it wrong. Through interviews with eight design studios from around the world, concept sketches and renderings, we are allowed a window into the creative process and the deliberation that goes into a successful logo. From fields as disparate as food and beverage, fashion, information technology and culture, our view is broadened to encompass the diversity of the marketplace and the possibilities of implementation.

Bind: hardback

Pages: 280

Dimensions: 215 x 265 x 25 mm

Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.

Bind: hardback

Pages: 225

Dimensions: 215 x 280 mm

Publication Date: 29-05-2020

Collage is such a flexible artistic medium that no matter what skills you master and what materials you use, you will be able to create amazing collages. All the things we know in drawing or painting, such as perspective, color, and composition can be thrown away. The only limitation is your imagination. This book traces collage as a technique back the ancient China, as an artist pursuit to the 20th century when Cubists established its utmost position in modern art and Surrealists pushed it forward to depict the subconscious world, and as a way of teasing during the Pop Art movement. For beginners, this book also includes a whole section for collage creation and displays a large number of collage works.

Bind: hardback

Pages: 224

Dimensions: 200 x 270 mm

Publication Date: 01-06-2018

What to draw for tomorrow? Nowadays, as a form of art, illustration has broken through the sole structure of publishing media and been widely applied into a variety of media as well as different fields of business. Various types of illustration gradually come into public view. Illustrator is a job and also a choice of career. No matter what illustrators have been through, out of vocation, entertainment or personal interest, they continue to create with their unique style. The group of illustrators has expanded worldwide. Although we are attracted by numerous illustrations, there is still a lack of works that know how to tell a story, in the field of graphic design. Right now, you might think of the importance of illustration style, which in fact is something influenced by the aesthetic standard of different ages. So it is more important for illustrators to be passionate about creation. When there is enough practice, the illustration style would naturally appear. In the future, what should the illustrators create to impress the audience? Hopefully this new issue will bring some answers to you. Check out their story!

Bind: paperback

Pages: 198

Dimensions: 225 x 295 mm

Publication Date: 06-11-2020

Color plays a significant role in design. It can make a design work more impressive, appealing and distinctive. For designers, it means the basic skill in combining colors. This book includes basic color theories that help readers gain a better understanding of color. It also delves into the psychology of color, along with color associations and applications in commercial designs. Featuring referential color schemes and creative projects with color codes as well as color talk, this is an essential manual of great practicality and inspiration.

Bind: hardback

Pages: 272

Dimensions: 230 x 300 mm

Publication Date: 31-07-2018

The exquisite creations embody our best artistic endeavours and offer a glimpse of the greatness of the civilisations that produced them. Their sheer beauty and charm are enough for us to marvel at, let alone the large sum of resources, efforts and time poured into making them. In this book, we hope to follow our predecessors' footprints in the endless pursuit of exquisite beauty, and to explore the possibilities of how this style might blaze new trails in today's graphic design world.

Bind: paperback

Pages: 224

Dimensions: 180 x 250 mm

Publication Date: 22-06-2018

If visuals could scream, wail or attack, what would they be like? Maybe you can find the answers in this book. Since a long time ago, there has always been some artists who resort to a fierce visual language to release their emotional powder kegs. These visuals are shocking, stinging, terrifying, or even depressing. Unsettling as they are, we believe that such visual fierceness offers unique aesthetic value and can inspire generations. In this book, we will look into this extreme visual language, and try to find out how our early predecessors as well as our contemporary visual artists created the most striking images.

Bind: paperback

Pages: 224

Dimensions: 185 x 250 mm

Publication Date: 22-06-2018

This book aims to showcase the process of drawing fashion sketches in details, which enable readers to learn fashion sketching easily by themselves. This is a guidebook for beginners, including the step-by-step introduction of how to draw the stylised body and fabric textures and the basic colouring knowledge. More than 50 step-by-step tutorials included.

Bind: hardback

Pages: 256

Dimensions: 215 x 280 mm

Publication Date: 22-06-2018

Sketches are very important in the expression of creative ideas, especially for product design. This book includes perspective theory, basic sketching skill in the light and shadow, sketching tools and material effect of product, and presents over 50 outstanding sketch designs from all around the world.

Bind: hardback

Pages: 240

Dimensions: 215 x 280 mm

Publication Date: 22-06-2018

Graffiti is a form of free expression of human. Modern graffiti came into being and peaked during the second half of the 20th century, with youngster establishing their identities in the streets and artists who yearned to convey their opinions concerning social and political matters. This book starts with the history and culture of subway graffiti, the most well-known style of graffiti. Parallel with the subway graffiti, stencil graffiti, one of the most authentic form of street art will be introduced. The third chapter will pay attention to the wheatpaste graffiti which is a variant of commercial advertisement. After introducing three most important forms of graffiti, the creation process and techniques will be presented to show the readers how the actual scene of creation is for graffiti artists. Last but not least, the fifth chapter showcases a large number of graffiti works of various styles. Selling Points: 1. Text-based graffiti, stencil graffiti, wheatepaste graffiti are elaborated with abundant historical photos and drawings. 2. Interviews with well-known graffiti artists, WRDSMTH, Gonzalo Borondo, Christina Angelina, Elle and more, sharing their inspiring thoughts on graffiti. 3. Display of graffiti works of various styles.

Bind: hardback

Pages: 224

Dimensions: 200 x 270 mm

Publication Date: 05-04-2018