Business (62)

Logo Beginnings

ISBN: 9783836582285

Author: Jens Muller    Publisher: Taschen

The origins of modern logos Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 ...


The origins of modern logos Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller, described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: “Figurative,” “Form,” “Effect,” and “Typographical.” Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke’s (1878–1965) illustrated essay “Wahrzeichen—Warenzeichen” (Symbols—trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the—at times varied, at times consistent—developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.


Bind: hardback


Pages: 432


Dimensions: 246 x 372 mm


Publication Date: 30-10-2021


$180.00
DUE > 31st Jan 2022
Colors Perfect : Color Matching for Brand Design

ISBN: 9789887928447

Publisher: Sendpoints

Color plays such an important role in visual effect, psychological experience, and brand characteristics that color marching is essential for a brand designer.T...


Color plays such an important role in visual effect, psychological experience, and brand characteristics that color marching is essential for a brand designer.This book arms readers with the basic knowledge of color matching and more than 100 commercial design cases which have been broken down as practical reference for creation.


Bind: paperback


Pages: 208


Dimensions: 185 x 250 mm


Publication Date: 01-04-2020


$59.99
Makers Paris

ISBN: 9783791386225

Author: Carrie Solomon    Publisher: Prestel Publishing

This inspirational guide introduces you to the locals behind thirty-five of Paris's unique shops, studios, and more. Through beautifully illustrated spreads, im...


This inspirational guide introduces you to the locals behind thirty-five of Paris's unique shops, studios, and more. Through beautifully illustrated spreads, immerse yourself in the daily practices of diverse creatives including fashion designer Isabel Marant; baker Apollonia Poilane, whose sourdough loaves are the toast of the city; fourth-generation art supplier Sophie Sennelier; Palais-Royal shoe designer Pierre Hardy; jet-setting street artist and hotelier Andre Saraiva; bookseller Sylvia Whitman who continues her father's literary heritage with flair; French cocktail expert Franck Audoux; the duo behind ecological sneaker brand Veja; the inventor of the bistronomy movement Yves Camdeborde; plus a host of chocolatiers, florists, cheesemakers, patissiers, stationers, and more. Each maker links to the next with a personal introduction that adds insight to how these interconnected communities thrive and grow together. You'll get to know each maker-their tools, practices, passions, histories, inspirations, and work environments. 'Makers Paris' takes you inside their businesses to show you how they invent, craft, and sell their wares, and demonstrates in the process how each maker's own passions and talents splendidly intersect with their city's hunger for quality, style, and substance. Whether you're planning a trip to Paris, looking for inspiration, or just wondering what's hot in the City of Lights, this thrilling tour will leave you inspired, satisfied . . . and hungry for more.


Bind: hardback


Pages: 256


Dimensions: 210 x 270 mm


Publication Date: 14-04-2020


$89.99
Do You Read Me?

ISBN: 9783899559941

Author: Marianne Julia Strauss    Publisher: Gestalten

Lose yourself in the pages of this showcase of some of the most beautiful, innovative, and successful bookshops around the world. Bookshops are powerful places ...


Lose yourself in the pages of this showcase of some of the most beautiful, innovative, and successful bookshops around the world. Bookshops are powerful places with the -freedom to deep-dive into their niche, from -cooking to cartoons, architecture to anarchy. - Do you read me? reconsiders the bookshop as a cornerstone of the community, where subcultures have the physical space to thrive. Bookshops are universally recognized as marketplaces of knowledge, curiosity, inspiration, and entertainment. They also promote communication and tolerance across cultures and have become destinations for both local communities and travelers. Within a changing media environment their role has been shifting, leading their overseers to pursue different ways to engage with their customers and build local--and sometimes even regional--support for their businesses. Do you read me? seeks out the most innovative and beautiful bookshops achieving this, sharing their concepts and celebrating book culture in all its glorious forms.


Bind: hardback


Pages: 256


Dimensions: 210 x 260 mm


Publication Date: 30-04-2020


$120.00
Artists Write to Work

ISBN: 9780764356490

Author: Kate Kramer    Publisher: Schiffer Books

Artists need to write, every day, to support their studio practice and careers. Working artists know this. Newly minted art graduates and emerging artists learn...


Artists need to write, every day, to support their studio practice and careers. Working artists know this. Newly minted art graduates and emerging artists learn this the hard wayausually when a gallerist asks for basic documents like an artist resume, biography, and statement to support an upcoming exhibition! Conversational and instructive, this practical primer helps artists learn the best writing and research strategies for the documents they must craft: letters, biographies, statements, proposals, applications, wall text, and more. Kate Kramer, lecturer in critical writing at the University of Pennsylvania, aligns writing strategies with art school curriculum (foundations, topics, capstones, professional development). This is the book every artist will turn to again and again. In addition to models, templates, worksheets, and sample analyses of calls for entry, it references readily available and public resources throughout. Ultimately, this primer brings writing process into practice so the art work can continue to thrive.


Bind: hardback


Pages: 160


Dimensions: 140 x 190 mm


$39.99
Visual Merchandising and Display

ISBN: 9788417656065

Author: Silvia Belli    Publisher: Promo Press / Hoaki

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a disc...


This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.


Bind: paperback


Pages: 240


Dimensions: 208 x 294 mm


Publication Date: 20-01-2020


$89.99
Color Sells

ISBN: 9789887928386

Publisher: Sendpoints

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sal...


Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.


Bind: paperback


Pages: 256


Dimensions: 215 x 280 mm


Publication Date: 20-12-2019


$89.99
Dinner Time

ISBN: 9788417084110

Author: Wang Shaoqiang    Publisher: Flamant

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from...


In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold colour schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 05-10-2019


$120.00
Women Mean Business

ISBN: 9781988531762

Author: Dr Catherine Bishop    Publisher: Otago University Press

From Kaitaia in Northland to Oban on Stewart Island, New Zealand’s nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expe...


From Kaitaia in Northland to Oban on Stewart Island, New Zealand’s nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expect, colonial women were not only wives and mothers or domestic servants. A surprising number ran their own businesses, supporting themselves and their families, sometimes in productive partnership with husbands, but in other cases compensating for a spouse’s incompetence, intemperance, absence – or all three. The pages of this book overflow with the stories of hard-working milliners and dressmakers, teachers, boarding-house keepers and laundresses, colourful publicans, brothelkeepers and travelling performers, along with the odd taxidermist, bootmaker and butcher – and Australasia’s first woman chemist. Then, as now, there was no ‘typical’ businesswoman. They were middle and working class; young and old; Māori and Pākehā; single, married, widowed and sometimes bigamists. Their businesses could be wild successes or dismal failures, lasting just a few months or a lifetime. In this fascinating and entertaining book, award-winning historian Dr Catherine Bishop showcases many of the individual businesswomen whose efforts, collectively, contributed so much to the making of urban life in New Zealand.


Bind: paperback


Pages: 400


Dimensions: 170 x 240 x 20 mm


Publication Date: 10-10-2019


Tags: Business   Biography   History   New Zealand
$45.00
Hunt The Banker

ISBN: 9781846893032

Author: Alexander Lebedev    Publisher: Quiller Publishing

Alexander Lebedev is best known as the Russian businessman and public figure who bought the Evening Standard and The Independent newspapers in the UK. A former ...


Alexander Lebedev is best known as the Russian businessman and public figure who bought the Evening Standard and The Independent newspapers in the UK. A former KGB intelligence officer in the USSR’s London Embassy, his book covers the years from his birth in 1959 to 2016. Written in a wry and humorous manner, the book is mainly a memoir of Lebedev’s own hair-raising experiences as someone who aspires to show that an ‘honest banker’ is not an oxymoron. There is the thread of a whodunnit as his attempts at constructive and charitable business enterprises are systematically torpedoed by a person or persons unknown. He describes the dirty tricks used against him and the attempt to assassinate him and details how the Russian and international political and business elite live. Lebedev openly tells of his relations with leading politicians, businessmen and cultural figures in Russia and abroad, and investigates corruption scandals, dodgy multi-billion-dollar deals and contract killings. A comical episode on how he faced five years of imprisonment for a minor fracas during a television talk show, and how world show business stars (Elton John, Hugh Grant, Keira Knightley, John Malkovich, Ian McKellen, Stephen Fry) rallied to his defence. He describes in detail how and why he became involved with two prominent newspapers. Lebedev reveals his access to inside sources of information, with policemen and secret policemen slipping him memoirs and transcripts of episodes which would otherwise have remained unknown. It is ultimately a portrait of a political system which ensures that genuine attempts to improve the fortunes of the country and its citizens are built on sand. Author Alexander Lebedev is a Russian banker, philanthropist and public figure. A member of the KGB’s Foreign Intelligence Service, he worked in the USSR Embassy in London in the 1980s. Since 1992 he has been a businessman, founder and beneficial owner of financial & industrial group National Reserve Corporation, including National Reserve Bank, he has property assets throughout Europe and enterprises in aviation, agriculture, engineering, catering and beyond. He is also the proprietor of UK newspapers The Independent and the Evening Standard, London Live TV channel, and is shareholder and investor of investigative newspaper Novaya Gazeta in Russia. He also has a Ph.D in Economics.


Bind: hardback


Pages: 256


Dimensions: 156 x 234 mm


Publication Date: 26-07-2019


$55.00
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