Copy Paste
Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompes extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompes third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it at least twice.
Price:
NZ$ 120.00
hardback
228
230 x 300 x 23 mm
23-06-2016
9783899556902
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