Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Bind: paperback

Pages: 260

Dimensions: 148 x 210 mm

Publication Date: 28-11-2022

Availability Date: 31-03-2023

Tags: November 2022   Design (Art / Graphics)