Branding has always been ambiguous. If you think branding is just marketing, you’re already losing. It isn’t a logo. It isn’t a campaign.
It’s psychology, culture, and the oldest form of storytelling; the same force that has built companies, toppled empires, and sparked movements. It unites. It divides. It decides who wins.
Brian Richards has been travelling the globe as an independent brand strategist for over three decades. From Auckland to Abu Dhabi, Singapore to Stockholm, stepping into boardrooms to argue,
convincingly, that brand is not a cost but a form of capital. He has navigated industries, cultures, and egos to help leaders realise the
potential value of their brands.
Unravelling Ambiguity distils those years into a field guide of stories, insights, and provocations from a career spent turning
credible into incredible. This is brand strategy for the curious, the committed, and the quietly frustrated.