A new wave of creativity is transforming Thailand. Thainess captures the country’s cultural vanguard—artists, designers, chefs, and tastemakers driving a national renaissance. With 40 profiles and striking visuals, the book reveals how “soft power” has become Thailand’s most dynamic export. Framed by an introductory essay and preface, Thainess offers an insider’s perspective on a culture where heritage and innovation meet, positioning Thailand as a creative force with global relevance.