Author: Wang Shaoqiang    Publisher: Prestel Publishing

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 28-06-2016

Tags: Architecture & Design   Business