In Optical Illusions, lines and graphics are turned into communication weapons. This showcase of the most intriguing and eye-deceiving graphic designs includes waves and mazes formed by simple lines, overlapping images, 3D effects, and anamorphic spatial experiences. The techniques featured trick your eyes and reveal how basic elements can have an impressive visual impact. Designers will be amazed by the examples in this book and in turn gain inspiration for amazing their clients.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 28-10-2016

Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the success of a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

Bind: hardback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 26-04-2018

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 03-09-2018

Designers and students structure their portfolios following their instincts and according to their own professional development. A portfolio principally contains print designs, which are used to plan, organise and document the designer’s personal experience, work samples and skills. These selections are collective representations, through which designers seek to highlight their best accomplishments for the purposes of appreciation and promotion. This is precisely the object of this unique book: to present a selection of samples of the best works by young designers from all over the world. Fresh, inventive and full of original and ground-breaking ideas that use new materials and experimental techniques, Portfolio Design aims to offer not only visual delights but also invaluable references and solutions for those who are looking for inspiration in producing an eye-catching portfolio of their own.

Bind: paperback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 22-10-2018

This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable illustrative function. Public spaces where a large number of people need to find their way such as auditoriums, airports, museums, hotels, shopping centers and offices require a good orientation system to handle and facilitate the circulation of these people, in addition to ensuring easy accessibility. Signage must achieve this objective to ensure the result is effective, intelligible to everyone and aesthetically pleasing at the same time. Matters such as scale, volume, position, colors and materials used to build the signage will be determined by the type of equipment or office while graphic communication elements will reflect and be adapted to the client’s identity. Symbols, fonts, pictograms, arrows, optical effects and other resources are used here in a multitude of surprising, suggestive and varied ways that will not fail to grab readers’ attention, presenting them with an extensive range of ideas in which to find inspiration.

Bind: paperback

Pages: 320

Dimensions: 210 x 280 mm

Publication Date: 29-11-2018

In today’s highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic design sector, technology is taking giant steps forward, providing designers with increasingly sophisticated tools for producing high-impact designs. In this context, print publications are becoming exclusive objects, and this means that they need designs, textures and finishes that make them especially desirable. In the future, the publications that stand the test of time will be those which we wish to preserve because they feature the beauty of handmade objects. Page Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. The projects featured are a statement of aesthetic and conceptual principles that take on a special power going beyond the purely visual when placed in readers’ hands. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message. It is a perfect reference work for designers that will rekindle readers’ love of books as objects with an enduring value.

Bind: hardback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 28-02-2019

Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digital interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 21-06-2019

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold colour schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 05-10-2019

What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excellent designers are also working on how to trick your eyes with graphic illusion! It's unbelievable to see how simple elements create extraordinary effects that attract your attention, make you doubt, and fall for their ''tricks.'' Be prepared, and welcome to the ''dizzyland!''

Bind: paperback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 07-10-2019

This book includes a series of typefaces selected for their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews with 5 representative typeface designers who provide an account of the creative process behind designing a typeface; how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in font design and want to create something new.

Bind: hardback

Pages: 240

Dimensions: 210 x 260 mm

Publication Date: 07-10-2019