Miquel Abellan (2)

Green Packaging Solutions

ISBN: 9788416500376

Author: Miquel Abellan    Publisher: Monsa

The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacture...


The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products...


Bind: hardback


Pages: 192


Dimensions: 180 x 230 mm


Publication Date: 21-11-2016


$69.99
Impressive Advertising

ISBN: 9788416500413

Author: Miquel Abellan    Publisher: Monsa

A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range o...


A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range of sensations in the viewer. A successful advertising campaign, via its script and presentation, needs to stand out amid hundreds of other received images, and manage to ensure that is more memorable and visible than the rest. To achieve this it must impact on the senses after first capturing our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection or an appeal to the conscience. All sorts of emotional responses may be affected by a well planned publicity campaign, leaving the viewer with a strong sense of the specific and desired message. We have looked at two particular chapters in the book, “Printed Advertising”, which presents a range of work produced for media such as magazines, newspapers, brochures, mailbox leaflets and mailing…, in short all types of advertising on paper, as well as “outdoor Advertising”, in which public spaces are used to display messages to an undetermined audience.


Bind: hardback


Pages: 144


Dimensions: 180 x 230 mm


Publication Date: 20-02-2017


$65.00
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