Business (68)

Color Now : Color Combinations For Commercial Design

ISBN: 9789887849407

Publisher: Sendpoints

Color plays a significant role in design. It can make a design work more impressive, appealing and distinctive. For designers, it means the basic skill in combi...


Color plays a significant role in design. It can make a design work more impressive, appealing and distinctive. For designers, it means the basic skill in combining colors. This book includes basic color theories that help readers gain a better understanding of color. It also delves into the psychology of color, along with color associations and applications in commercial designs. Featuring referential color schemes and creative projects with color codes as well as color talk, this is an essential manual of great practicality and inspiration.


Bind: hardback


Pages: 272


Dimensions: 230 x 300 mm


Publication Date: 31-07-2018


$100.00
Color Sells

ISBN: 9789887928386

Publisher: Sendpoints

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sal...


Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.


Bind: paperback


Pages: 256


Dimensions: 215 x 280 mm


Publication Date: 20-12-2019


$89.99
DUE > 31st Mar 2020
Visual Merchandising and Display

ISBN: 9788417656065

Author: Silvia Belli    Publisher: Promo Press / Hoaki

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a disc...


This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.


Bind: paperback


Pages: 240


Dimensions: 208 x 294 mm


Publication Date: 20-01-2020


$89.99
DUE > 31st Mar 2020
Artists Write to Work

ISBN: 9780764356490

Author: Kate Kramer    Publisher: Schiffer Books

Artists need to write, every day, to support their studio practice and careers. Working artists know this. Newly minted art graduates and emerging artists learn...


Artists need to write, every day, to support their studio practice and careers. Working artists know this. Newly minted art graduates and emerging artists learn this the hard wayausually when a gallerist asks for basic documents like an artist resume, biography, and statement to support an upcoming exhibition! Conversational and instructive, this practical primer helps artists learn the best writing and research strategies for the documents they must craft: letters, biographies, statements, proposals, applications, wall text, and more. Kate Kramer, lecturer in critical writing at the University of Pennsylvania, aligns writing strategies with art school curriculum (foundations, topics, capstones, professional development). This is the book every artist will turn to again and again. In addition to models, templates, worksheets, and sample analyses of calls for entry, it references readily available and public resources throughout. Ultimately, this primer brings writing process into practice so the art work can continue to thrive.


Bind: hardback


Pages: 160


Dimensions: 140 x 190 mm


$39.99
Do You Read Me?

ISBN: 9783899559941

Author: Marianne Julia Strauss    Publisher: Gestalten

Lose yourself in the pages of this showcase of some of the most beautiful, innovative, and successful bookshops around the world. Bookshops are powerful places ...


Lose yourself in the pages of this showcase of some of the most beautiful, innovative, and successful bookshops around the world. Bookshops are powerful places with the -freedom to deep-dive into their niche, from -cooking to cartoons, architecture to anarchy. - Do you read me? reconsiders the bookshop as a cornerstone of the community, where subcultures have the physical space to thrive. Bookshops are universally recognized as marketplaces of knowledge, curiosity, inspiration, and entertainment. They also promote communication and tolerance across cultures and have become destinations for both local communities and travelers. Within a changing media environment their role has been shifting, leading their overseers to pursue different ways to engage with their customers and build local--and sometimes even regional--support for their businesses. Do you read me? seeks out the most innovative and beautiful bookshops achieving this, sharing their concepts and celebrating book culture in all its glorious forms.


Bind: hardback


Pages: 256


Dimensions: 210 x 260 mm


Publication Date: 30-04-2020


$120.00
DUE > 30th Jun 2020
Makers Paris

ISBN: 9783791386225

Author: Carrie Solomon    Publisher: Prestel Publishing

This inspirational guide introduces you to the locals behind thirty-five of Paris's unique shops, studios, and more. Through beautifully illustrated spreads, im...


This inspirational guide introduces you to the locals behind thirty-five of Paris's unique shops, studios, and more. Through beautifully illustrated spreads, immerse yourself in the daily practices of diverse creatives including fashion designer Isabel Marant; baker Apollonia Poilane, whose sourdough loaves are the toast of the city; fourth-generation art supplier Sophie Sennelier; Palais-Royal shoe designer Pierre Hardy; jet-setting street artist and hotelier Andre Saraiva; bookseller Sylvia Whitman who continues her father's literary heritage with flair; French cocktail expert Franck Audoux; the duo behind ecological sneaker brand Veja; the inventor of the bistronomy movement Yves Camdeborde; plus a host of chocolatiers, florists, cheesemakers, patissiers, stationers, and more. Each maker links to the next with a personal introduction that adds insight to how these interconnected communities thrive and grow together. You'll get to know each maker-their tools, practices, passions, histories, inspirations, and work environments. 'Makers Paris' takes you inside their businesses to show you how they invent, craft, and sell their wares, and demonstrates in the process how each maker's own passions and talents splendidly intersect with their city's hunger for quality, style, and substance. Whether you're planning a trip to Paris, looking for inspiration, or just wondering what's hot in the City of Lights, this thrilling tour will leave you inspired, satisfied . . . and hungry for more.


Bind: hardback


Pages: 256


Dimensions: 210 x 270 mm


Publication Date: 14-04-2020


$89.99
DUE > 30th Jun 2020
Colors Perfect : Color Matching for Brand Design

ISBN: 9789887928447

Publisher: Sendpoints

Color plays such an important role in visual effect, psychological experience, and brand characteristics that color marching is essential for a brand designer.T...


Color plays such an important role in visual effect, psychological experience, and brand characteristics that color marching is essential for a brand designer.This book arms readers with the basic knowledge of color matching and more than 100 commercial design cases which have been broken down as practical reference for creation.


Bind: paperback


Pages: 208


Dimensions: 185 x 250 mm


Publication Date: 01-04-2020


$59.99
DUE > 30th Jun 2020
Designing a Coffeehouse

ISBN: 9789887928454

Publisher: Sendpoints

The origin of coffee dates back thousands of years, The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping ...


The origin of coffee dates back thousands of years, The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping up in different parts of the world.


Bind: paperback


Pages: 208


Dimensions: 185 x 250 mm


Publication Date: 01-04-2020


$59.99
DUE > 30th Jun 2020
New Structural Packaging : Gold

ISBN: 9788417412494

Author: Josep Garrofe    Publisher: Promo Press / Hoaki

Great package design has magic qualities. It grabs our attention with its genuine materials, shapes and colours and, even if we are sturdy enough to resist temp...


Great package design has magic qualities. It grabs our attention with its genuine materials, shapes and colours and, even if we are sturdy enough to resist temptation, the brand - and the product - will be imprinted in our memory. Beautiful packaging is the promise of a great delivery and also, in itself, a bonus present. But really beautiful things are also functional. The best packaging design will be always connected with the product, conveying the character of what it contains. Conceived by the creative minds behind the renowned studio Garrofe in Barcelona, the more than 140 designs displayed in Structural Packaging GOLD reveal the incredible possibilities that this particular discipline may offer.


Pages: 408


Dimensions: 180 x 200 mm


Publication Date: 08-05-2020


$95.00
DUE > 31st Jul 2020
Visual Appetizer : Branding and Interior Design of Restuarants, Cafes and Bakeries

ISBN: 9789887928461

Publisher: Sendpoints

Good food could never be perfect without a savoury design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic d...


Good food could never be perfect without a savoury design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy.


Bind: paperback


Pages: 208


Dimensions: 185 x 250 mm


Publication Date: 10-04-2020


$59.99
DUE > 31st Jul 2020
© 2020 Nationwide Book Distributors