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How To Design A Logo
Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete unde...
Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design — colours, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works. 【Selling Points】 1. It lists the processes of designing a logo, from client brief, sketching to systematic application. 2. It introduces the key elements in logo design, including colors, typeface and shapes. 3. It presents numbers of cases analyzing how the logo design evolves.
Dimensions: 160 x 220 mm
Publication Date: 01-04-2021
Pic : Adventures in Sailing Business and Love
LONG BEFORE ROCKETING TO FAME AS A PEANUT-BUTTER BARON. Pic earned his keep making cool sandals for his schoolmates and expensive handbags for their mothers. le...
LONG BEFORE ROCKETING TO FAME AS A PEANUT-BUTTER BARON. Pic earned his keep making cool sandals for his schoolmates and expensive handbags for their mothers. leatherwork paid for his OE. He went to flower-powered San Francisco, had a hair-raising entanglement with a Colorado drug gang, and lived in a bizarre squat in London, before returning to New Zealand and a fortnight in a psychiatric ward. He built a house on a commune, started an old-time photo business, joined a travelling rock band, and became a father. Next, he took up furniture making and helped establish the legendary Parnell Workshops and Storage, where his bespoke chairs morphed into tawdry giftware. After building a boat and sailing the Pacific, Pic moved to Nelson, where he started a spectacularly unsuccessful restaurant. Business success came with his charter-boat directory and sailing school. Then he retired. It was his disgust with commercial peanut butter that started him making his own. In a dozen years, he went from roasting nuts in a concrete mixer to employing fifty people. In February 2019, Pic's Peanut Butter World opened. Pic's unusual path to business success offers hope for anyone wanting to follow their dreams. His stories are exciting, full of insight, and very, very funny.
Dimensions: 138 x 212 mm
Publication Date: 19-04-2021
Work Better. Live Smarter. Be Happier
New attitudes to work are dynamically changing 9-5 working habits across the world, this movement is searching for work on their own terms and personal fulfilme...
New attitudes to work are dynamically changing 9-5 working habits across the world, this movement is searching for work on their own terms and personal fulfilment while leaving the corporate world behind. From London and Mexico City to Jakarta and Detroit, people are working and living like never before – quitting corporate jobs to start health food companies, build streetwear labels and launch ethical jewellery brands. This book – from Courier magazine, the media brand for modern business – profiles twenty-five entrepreneurs around the world, exploring how they live and work on their own terms and featuring practical advice, insight and inspiration on how to follow in their footsteps.
Dimensions: 225 x 290 mm
Publication Date: 15-04-2021
Explore the magic of independent bookstores in this beautiful photographic journey across the world. Bookstores are treasure troves of knowledge and ideas, inva...
Explore the magic of independent bookstores in this beautiful photographic journey across the world. Bookstores are treasure troves of knowledge and ideas, invaluable for the imagination, and often reflect their owners’ personalities in ways internet behemoths could never recreate. In this book, photographer Horst A. Friedrichs opens the door to the world of bricks-and-mortar bookstores, showcasing their variety, quirkiness, and vitality with lavish photography. It celebrates the passion and commitment of the owners with interviews and anecdotes. Explore William Stout Books, a specialty store for architecture and art books in San Francisco, and Baldwin’s Book Barn in Pennsylvania, a 5-story bookstore housed in a dairy barn open since the mid-1940s. Discover Gay’s the Word, the UK’s first and only dedicated LGBTQI bookshop and Livraria Lello, whose art deco interior is a temple to reading in the middle of Porto, Portugal. Some of the featured bookstores specialize in a certain genre, some are massive with vaulted ceilings, some are tiny and filled to the brim with books, some are in historic buildings that evoke a different time and place, and some are brand new, hightech, architect-designed spaces. What all the bookstores have in common is that they are all dedicated to spreading the written word to their communities. This is an ideal book for anyone who loves to read, browse, or simply linger in the analog world of books and bookstores.
Dimensions: 240 x 280 mm
Publication Date: 02-03-2021
Package Design Book 6
Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a ...
Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand. With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories - Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts - this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.
Dimensions: 237 x 256 mm
Publication Date: 28-01-2021
Brand New Brand
Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging tim...
Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging times. How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. Brand New Brand presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you’re launching a new venture or giving your business a makeover, creativity is your tool l to stand out.
Dimensions: 240 x 280 mm
Publication Date: 27-02-2021
A Business Revolution : The First Two Decades of National Business Review 1970-1991
In 1970, National Business Review, commenced publication. This innovative, under-resourced, but courageous fortnightly tabloid had a small initial impact, but w...
In 1970, National Business Review, commenced publication. This innovative, under-resourced, but courageous fortnightly tabloid had a small initial impact, but within five years was a major weekly publication. Grouped around it were other magazines, books, and newsletters. Launched by young entrepreneur Henry Newrick, it had editorial input from many of the young journalists of the 1960s. NBR became essential business reading while opening a new market to advertisers and setting new standards in journalism. This memoir, written by one of its founding writers (and the lawyer who fought off legal attacks for many years), is much more than just the story of NBR. It discusses major changes in New Zealand society, politics, the economy, and investigative journalism. It chronicles the way in which a few young New Zealanders with ambition but no money, grew an enterprise which attracted a succession of owners, gained millions in value, and led to its Fairfax-funded launch as a daily paper in1987 which lasting four years. The early lives of many who are now well-known included work for NBR. Its editors from Barrie Saunders, Reg Birchfield and Ian F.Grant, to Bob Edlin,Nevil Gibson, Colin James, Jim Eagles, and Warren Berryman set new standards for business reporting. The two decades end with the departure of the last of the innovators, the defeat of Fairfax’s bold plans, and its sale to a new owner. NBR returned to a weekly paper which lasted almost another 30 years in print and is still published online. The first two decades of publishing had many exciting times, all captured in this book. The Author: Hugh Rennie is a lawyer who was one of NBR’s initial editorial team, stepping aside for Barrie Saunders who became the first editor, but remaining involved to the end of the second decade. A Wellington lawyer and company director, and a writer, he has drawn on his own knowledge of the early years, the recollections of others, surviving company records, and private sources. Much of the information has not been published previously, and the book is extensively illustrated with contemporary material.
Dimensions: 170 x 240 mm
Publication Date: 30-10-2020
New Zealand's Top Franchise Leaders
International author, branding expert and media trainer Pete Burdon is joined by New Zealand's Top Franchise Leaders to provide you with the inside secrets to f...
International author, branding expert and media trainer Pete Burdon is joined by New Zealand's Top Franchise Leaders to provide you with the inside secrets to financial freedom in franchising. The franchise industry is a 1.75 trillion-dollar business sector and in the current climate, franchising is a great option for many people. This book is very timely and has well-known brands and experts sharing their stories on what it took for them and their franchises to be successful.
Dimensions: 152 x 229 mm
Publication Date: 01-09-2020
A Long Time Coming : The Story of Ngai Tahu's Treaty Settlement Negotiations With The Crown
The Ngāi Tahu settlement, like all other Treaty of Waitangi settlements in Aotearoa New Zealand, was more a product of political compromise and expediency than...
The Ngāi Tahu settlement, like all other Treaty of Waitangi settlements in Aotearoa New Zealand, was more a product of political compromise and expediency than measured justice. The Ngāi Tahu claim, Te Kerēme, spanned two centuries, from the first letter of protest to the Crown in 1849 to the final hearing by the Waitangi Tribunal between 1987 and 1989, and then the settlement in 1998. Generation after generation carried on the fight with hard work and persistence and yet, for nearly all Ngāi Tahu, the result could not be called fair. The intense negotiations between the two parties, Ngāi Tahu and the Crown, were led by a pair of intelligent, hard-nosed rangatira, who had a constructive but often acrimonious relationship – Tipene O’Regan and the Minister of Treaty Negotiations Doug Graham – but things were never that simple. The Ngāi Tahu team had to answer to the communities back home and iwi members around the country. Most were strongly supportive, but others attacked them at hui, on the marae and in the media, courts and Parliament. Graham and his officials, too, had to answer to their political masters. And the general public – interested Pākehā, conservationists, farmers and others – had their own opinions. In this measured, comprehensive and readable account, Martin Fisher shows how, amid such strong internal and external pressures, the two sides somehow managed to negotiate one of the country’s longest legal documents. ‘A Long Time Coming’ tells the extraordinary, complex and compelling story of Ngāi Tahu’s treaty settlement negotiations with the Crown. But it also shines a light, for both Māori and Pākehā, on a crucial part of this country’s history that has not, until now, been widely enough known. Author: Martin Fisher was born in Hungary and grew up in Canada and New Zealand. He has a BA (Hons) from the University of Otago, an MA from McGill University, and a PhD from Victoria University of Wellington, all in history. Martin worked as an academic tutor for a range of courses in history, political studies and management. He also worked in the Treaty of Waitangi claims process, first as a researcher for the Office of Treaty Settlements and the Crown Forestry Rental Trust, and then from 2012 to 2014 as a research analyst/inquiry facilitator at the Waitangi Tribunal. He joined the Ngāi Tahu Research Centre at the University of Canterbury as a lecturer in 2014.
Dimensions: 155 x 230 mm
Publication Date: 12-10-2020
Banksters : The Stolen Trillions
A revealing and controversial expose of international white-collar crime. Alexander Lebedev continues his investigation of 'banksters' (gangster-bankers) scams...
A revealing and controversial expose of international white-collar crime. Alexander Lebedev continues his investigation of 'banksters' (gangster-bankers) scams which he started in his autobiographical book, Hunt the Banker. Each chapter examines a different sophisticated fraudulent scheme whereby stolen billions are laundered in offshore tax havens and deposited in secret accounts with the major UK and US banks, invested in shares of blue-chip companies, and converted into mansions, yachts, private jets, works of art and luxury goods. The topics covered include the cheating of their customers by supposedly respectable financial institutions in Europe and America, their complicity in laundering illegal proceeds of corrupt officials from all over the world, the financial pyramid schemes of Bernie Madoff and other mega-fraudsters, and black holes in the charity universe. Lebedev investigates the phenomenon of the symbiosis of 'dirty money' and the latest information technologies of the blockchain, which threatens the global financial system with a cryptocurrency apocalypse, and he describes the degradation of political elites inebriated by biased mainstream media and fake news stories.
Dimensions: 156 x 234 mm
Publication Date: 10-09-2020
DUE > 30th Nov 2020