Business (60)

Impressive Advertising

ISBN: 9788416500413

Author: Miquel Abellan    Publisher: Monsa

A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range o...


A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range of sensations in the viewer. A successful advertising campaign, via its script and presentation, needs to stand out amid hundreds of other received images, and manage to ensure that is more memorable and visible than the rest. To achieve this it must impact on the senses after first capturing our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection or an appeal to the conscience. All sorts of emotional responses may be affected by a well planned publicity campaign, leaving the viewer with a strong sense of the specific and desired message. We have looked at two particular chapters in the book, “Printed Advertising”, which presents a range of work produced for media such as magazines, newspapers, brochures, mailbox leaflets and mailing…, in short all types of advertising on paper, as well as “outdoor Advertising”, in which public spaces are used to display messages to an undetermined audience.


Bind: hardback


Pages: 144


Dimensions: 180 x 230 mm


Publication Date: 20-02-2017


$65.00
Shotover Jet

ISBN: 9780473365493

Author: Jenny McLeod    Publisher: Shotover Jet

A fascinating insight into the story behind New Zealand's internationally renowned tourist jet boat venture which launched Queenstown's adventure tourism indust...


A fascinating insight into the story behind New Zealand's internationally renowned tourist jet boat venture which launched Queenstown's adventure tourism industry in 1965 and has thrilled over three million passengers in its first half century of operation. Jet boating arrived in New Zealand in the 1950s with the invention of the Hamilton jet unit by pioneer CWF (Bill) Hamilton. Tourism pioneers quickly identified the potential in Queenstown for commercial jet boating and in 1965 the Shotover Jet Boat Service Ltd was launched. During the following 50 years the trip through narrow and challenging Shotover Canyons has developed into a flagship New Zealand tourist activity - billed as the "world's most exciting jet boat ride". Shotover Jet has attracted many celebrities and received the royal stamp of approval and worldwide exposure when the Duke and Duchess of Cambridge rode the canyons during their 2014 New Zealand tour. This book is more than just a story about a high profile tourist jet boat company - it is a captivating history reflecting the indomitable New Zealand pioneering spirit and early risk taking tourism entrepreneurs. Accompanied by superb historic and contemporary photographs Shotover Jet - The Story Of Queenstown's Adventure Tourism Pioneer captures one of the most exciting times in New Zealand's tourism history. www.shotoverjet.com


Bind: paperback


Pages: 160


Dimensions: 215 x 245 mm


Publication Date: 15-11-2016


$39.99
Hospofrofta : The Other Side of the Counter

ISBN: 9780994138316

Author: Hayden Hyams    Publisher: Beat Books

Hospofrofta is a colloquial, autobiographical dialogue centred around the Auckland cafe scene. It dishes dirt, offers conclusions and revels in indignation. It ...


Hospofrofta is a colloquial, autobiographical dialogue centred around the Auckland cafe scene. It dishes dirt, offers conclusions and revels in indignation. It contains checklists for cafe buyers and sellers, a selection of cafe reviews, a rundown on some important figures in the scene and even a political manifesto. There is, of course, the obligatory recipe pages – although presented in a slightly irreverent fashion. Anyone who’s ran a small business, drank coffee or made coffee should find themselves in a literary fugue of empathy when reading Hospofrofta. ABOUT THE AUTHOR: Hayden Hyams has co-owned five cafes in Auckland over fifteen years and worked in countless others. He has experienced the trials, tribulations and fleeting moments of satisfaction that come with being a small business owner.


Bind: paperback


Pages: 80


Dimensions: 110 x 180 mm


Publication Date: 10-10-2016


$19.99
Copy Paste

ISBN: 9789995933197

Author: Joe la Pompe    Publisher: Gestalten

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the ho...


Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.


Bind: hardback


Pages: 228


Dimensions: 240 x 300 mm


Publication Date: 20-09-2016


$120.00
20 Rental Properties in One Year

ISBN: 9780473372293

Author: Graeme Fowler    Publisher: Graeme Fowler

Graeme Fowler is the author of the NZ Best Selling book “NZ Real Estate Investors’ Secrets – How 10 New Zealanders became Millionaires from Residential Pr...


Graeme Fowler is the author of the NZ Best Selling book “NZ Real Estate Investors’ Secrets – How 10 New Zealanders became Millionaires from Residential Property” which was first published in 2003, and then updated in 2008. This book has now sold almost 15,000 copies making it one of, if not the highest selling book on property investment ever written in New Zealand. Graeme is a well known educator, speaker and property expert in NZ. He has completed over 500 real estate transactions since starting out at the young age of 24 after reading the classic book “Jones on Property” by Bob Jones. Graeme has a portfolio of over 70 properties and still is very actively buying, renovating and selling properties today. In this latest book, Graeme had the idea to see if he could buy 20 properties using no equity (money) with one simple idea. He wanted to buy these properties with ‘no money being used overall from his existing properties’ that is 100% financed. The rents from these properties would need to cover the mortgage, the rates, the insurance and property management and all mortgages be fully paid off in 20 years time. This is a very informative, in depth and detailed journey of exactly how Graeme achieved this in only 12 months. He also gives detailed Spreadsheets of all the properties summarised with purchase prices, equity gained, cash-flow and the loan details. He also writes many articles on property and its related topics and these are often featured in Property Magazines. In this book he shares many of these informative and very well thought out articles for the reader to enjoy, and learn from. For any person interested in Property or Property Investing, this book really is a must read.


Bind: paperback


Pages: 212


Dimensions: 155 x 226 mm


Publication Date: 20-09-2016


$34.95
A Book of Things - Jasper Morrison

ISBN: 9783037784631

Author: Jasper Morrison    Publisher: Lars Muller Publishers

Jasper Morrison has the ability to bestow things with a distinctive style. His signature style is evident in many of the everyday objects that surround us. His ...


Jasper Morrison has the ability to bestow things with a distinctive style. His signature style is evident in many of the everyday objects that surround us. His repertoire of essential designs is characterised by simplicity yet complexity, as well as a sense of poetry and humour. Morrison works on a global scale and is one of the most influential product designers in the world today. A Book of Things is a collection of products and projects across the broad spectrum of his activities and demonstrates the continuity of his interests and methods, which he describes in succinct texts. Following on from Everything but the Walls (2002), A Book of Things is a continuation of Morrison’s intense examination of the world of things that accompany our lives and shape our environment.


Bind: hardback


Pages: 312


Dimensions: 203 x 275 x 24 mm


Publication Date: 30-12-2015


$135.00
Green Packaging Solutions

ISBN: 9788416500376

Author: Miquel Abellan    Publisher: Monsa

The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacture...


The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products...


Bind: hardback


Pages: 192


Dimensions: 180 x 230 mm


Publication Date: 21-11-2016


$69.99
New China Eyewitness

ISBN: 9781927145944

Author: Beattie & Bullen    Publisher: Canterbury University Press

‘New China Eyewitness’ is the fascinating account of the 1956 visit to the People’s Republic of China by a group of prominent New Zealanders – including...


‘New China Eyewitness’ is the fascinating account of the 1956 visit to the People’s Republic of China by a group of prominent New Zealanders – including Roger Duff, James Bertram, Evelyn Page, Angus Ross and Ormond Wilson – and of how Canterbury Museum came to acquire the largest collection of Chinese art in New Zealand. At the centre of the book is the eloquent diary kept by Canterbury Museum director Dr Roger Duff, detailing his efforts to bring to Christchurch the collection of antiquities gifted to the museum by long-time China resident, New Zealander Rewi Alley. Through Alley’s contacts with premier Zhou Enlai and Duff’s diplomatic skills they obtained the sanction of the Chinese government to circumvent its own export ban on antiquities and permit the gifting of seven crates of treasures to Christchurch. These objects were the basis for the museum’s Hall of Oriental Arts and their arrival led to a collections policy dedicated to Chinese art. Beautifully written and illustrated, ‘New China Eyewitness’ offers a rare glimpse of foreigners’ views of China during a period of rapid social, political and cultural change, and at a time of unusual political and cultural tolerance.


Bind: hardback


Pages: 176


Dimensions: 173 x 240 mm


Publication Date: 07-12-2017


Tags: November 2017   Business   Education   History   New Zealand
$59.99
Visual Journalism

ISBN: 9783899559194

Author: Javier Errea    Publisher: Gestalten

From election results to catastrophes to wars to scientific discoveries: the stream of data we are exposed to daily becomes ever more complicated. Infographics ...


From election results to catastrophes to wars to scientific discoveries: the stream of data we are exposed to daily becomes ever more complicated. Infographics help make sense of it, transforming difficult to grasp facts and figures into accessible visualizations. Print media are increasingly making successful use of them. Visual Journalism reveals the masters of this discipline and their finest works. The portraits of studios and individuals within this compendium illustrate how the world of infographics continues to evolve as it informs data and graphic trends. A visual revolution showcases the myriad possibilities of non-verbal communication.


Bind: hardback


Pages: 256


Dimensions: 245 x 330 mm


Publication Date: 10-11-2017


$150.00
Stay With Me

ISBN: 9781584235729

Author: Catherine Harvey    Publisher: Gingko Press

The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and...


The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today’s visitors require more places that speak to their sense of self or aesthetic leanings. Stay With Me features some of the most brilliant brand strategies of recent years campaigns that integrate mission with material expression. Some of the hotels profiled evoke earlier century opulence, others a quiet minimalism. Both exhibit experiential differentiation through the interplay of design elements. Many house onsite eateries that will appeal to the most discerning foodies and provide even more opportunities for identity work. From creative “do not disturb”signs, to menus, wayfinding, stationery, bath product packaging and more, no potential canvas is overlooked. Includes the NoMad Hotel, Hotel Americano, The Standard High Line, Wythe Hotel, Palihouse Santa Monica, Hotel Lincoln, citizenM, Claridge’s, The Ampersand Hotel, The London Edition, Hotel Wiesler, Hotel Daniel Vienna, Mama Shelter, Casa Camper Berlin, Michelberger Hotel, Hotel the Exchange, The Student Hotel, The Thief, Hotel OMM, Ett Hem Stockholm, Scandic Grand Central, Lux Maldives, Bulgari Hotel, Nine Hours Hotel, Wanderlust Hotel, QT Hotel, Art Series Hotel Group, and The Oyster Inn.


Bind: hardback


Pages: 240


Dimensions: 217 x 280 mm


Publication Date: 01-09-2017


$95.00
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